Privacy Policy

Your privacy is important to us at Avenue of Jewels. This privacy policy (the "Policy") describes how Avenue of Jewels ("Avenue of Jewels", "we", "our", or "us") collects, uses, and discloses personal information from consumers, including information collected from Marketplaces and through our website www.avenueofjewels.com ("Website") (and all other websites, mobile sites, services, applications, platforms, and tools where this Policy appears or is linked) (collectively, the "Services").

To the fullest extent permissible by law, by giving personal information to us (by any means, including marketplaces, correspondence, our Website, phone, or otherwise), you consent to our use of the personal information you supply in accordance with this Policy. If you do not agree to this Policy or our practices, please do not use our Services.

Source of information we collect:

We refer to information that identifies, is fairly capable of being associated with, or might reasonably be linked, directly or indirectly to you or your household as “personal information” or "personal data”.

We may get personal information about you in numerous ways, including (A) information you supply to us directly; (B) information we automatically collect; and (C) information we receive from third parties. This includes data that individually identifies you, either directly (such as your name) or indirectly (such as information connected with the device you use online). For more information about the personal information we collect, please see the Notice at Collection above.

 

A. Information You Provide:

We gather personal information about you through the Services, as indicated in the Notice at Collection above, including online Through our website or marketplaces, and over the phone.

 

B. Information is Automatically Collected:

When you use our online Services, we and our third-party advertisers and service providers may use some technologies, including cookies, to automatically or passively gather certain information about your online activities.

We may link certain data elements we have collected automatically, such as your browser information, with other information we have obtained about you for the purposes described in the Notice at Collection above, as well as to determine whether you have opened an email we sent to you. While you can modify your browser's cookie settings, without cookies, you may be unable to utilize all of our Website's services.

 

C. Third-Party Sources of Information:

We acquire information about you from ad networks, data businesses, data brokers, and other third-party sources such as Shopify and others with whom you may not have a direct relationship, to provide you with ads and services that are relevant to your interests. The information gathered may include your demographic information, media consumption, previous transactions, purchasing patterns, loyalty program information, lifestyle choices, or information used to authenticate or update the information we collect from or about you. We are not responsible or liable for the accuracy of information submitted to us by third parties, nor are we responsible for any of their policies or practices.

Aggregate or deidentified information:

We may aggregate or de-identify any personal information that we gather. We may share aggregated or de-identified information with our business partners and service providers and utilize it for our purposes. We will keep and use de-identified material in its original form, without attempting to re-identify it.

 

Information We Disclose:

Under some conditions, we may reveal your personal information to third parties for legitimate reasons, according to this Privacy Policy. These conditions may include:

• With suppliers or other third parties that execute services on our behalf.
• We work with business and marketing partners, including Shopify, to deliver services and advertise to you. Our business and marketing partners will use your information in line with their privacy policies.
• When you direct, request, or otherwise consent to our disclosing some information to third parties, such as to ship your items or through the use of social network widgets or login integrations, you provide your approval.
• In our legitimate interests to operate a successful business, we collaborate with our affiliates and other members of our corporate group.

 

A. You disclose information:

We offer several opportunities for you to discover, enjoy, and share material, such as filling out surveys, evaluating and rating products or services, enquiring about or purchasing items or services, participating in online communities, and "liking" or "sharing" our content on your social media accounts.

Any personal information you give in publicly accessible portions of our Services, or that you publish on our Website or other third-party websites (such as social media channels), becomes public knowledge. Please take caution while providing or enabling us to handle and/or publish your personally identifiable information in these public locations.

 

B. We disclose information:

We sell or disclose the types of personal information outlined in the Notice at Collection above:

We work with vendors and advertising partners, including social media platforms, to contact you with ads targeted to your interests, as stated under "Interest-Based Advertising Choices" below.
With analytics partners who help us understand how you use our services.

We share personal information with our affiliates and subsidiaries for various commercial, operational, promotional, and/or marketing objectives.

To co-branded partners, such as advertising that offers products and services or rewards programs. We may share your information with these third parties if you take part in a co-branded, co-sponsored, or jointly presented promotion, contest, survey, voting feature, or service. 

• We release the following types of personal information as specified in the Notice at Collection above:

To service providers who provide business, professional, or technical support operations for us (such as completing and delivering orders), assist us in operating the Services, or administrate activities on our behalf. Under relevant legislation, a service provider is defined as a person who processes personal information on behalf of a company and receives consumer personal information for a commercial purpose according to a signed contract.

With our affiliates and subsidiaries for commercial, operational, promotional, and/or marketing reasons.

If we are required by law or court order to enforce or apply our Terms of Use (or any other document or contract relating to our services), or if we believe in good faith that such release is necessary or appropriate to protect the rights, property, or safety of our company, customers, affiliates (i.e., brands with common ownership, interest, or control), or others, or for fraud prevention or detection purposes.

Furthermore, we may aggregate or de-identify personal information and use or disclose it for marketing, analytics, and other purposes. Finally, we may release personal information in conjunction with a sale, transfer, acquisition, merger, divestment, restructuring, reorganization, dissolution, bankruptcy, or other change in ownership or control of Avenue of Jewels or any connected firm (whether in whole or in part).

 

Internet-Based Advertising Choices:

We collect information about your use of the Services using cookies, pixels, log files, or other similar technologies to review or improve our website's usage and operations, to analyze trends and track user movement around the Website, to administer the Website, and to provide you with advertising about products and services tailored to your specific interests. We may also gather information for this purpose from third-party websites where our advertisements are shown. Our advertising may appear on third-party websites or applications because we deliver them through third-party ad networks.

The networks use this information to serve you adverts that are personalized to your specific interests. Our ad networks may collect information on our behalf, including data on your visits to websites that show our advertising, such as the pages or adverts you view and the activities you take on such websites. This data is collected on both our Website and other online Services, as well as third-party websites that participate in these ad networks. This technique also allows us to monitor the success of our marketing activities.

To collect information about Website usage, the Website employs a program known as "Google Analytics". Google Analytics gathers data on how frequently people visit this Website, what pages they visit, and what other websites they visit before arriving at this Website. We utilize the data from Google Analytics to maintain and enhance our website and products. We do not combine information obtained through Google Analytics with personally identifiable information that we collect. Google's capacity to use and disclose information gathered by Google Analytics about your visits to this Website is limited by the Google Analytics Terms of Service Here and the Google Privacy Policy Here. To prevent Google Analytics from using your data, Google has created the Google Analytics opt-out browser add-on, which may be found at https://tools.google.com/dlpage/gaoptout/

You may also specify how some information is gathered by your browser or mobile device. You can limit or block specific cookies in your browser settings, but this may prevent us from saving your preferences and render some Services unusable. For further information, see the help menu on your browser. On your mobile device, you can also change your privacy and advertising settings to decide if you want to get more relevant advertisements. You may need to configure these settings for each browser or device you use. 

 

Other Options for the Use of Your Personal Information:

We use your personal information to fulfill orders, improve our services, and communicate with you regarding your purchases. 

Your information may also be used for analytics and marketing purposes to enhance your shopping experience. 

You may unsubscribe from Avenue of Jewels marketing messages by clicking the "Unsubscribe" link in our emails. If you get marketing communications from one or more brands or affiliates, you must opt out of each affiliate from which you are receiving brand-specific marketing communications. Opting out of such messages does not affect our ability to communicate with you over the phone or via email about your purchases, customer support, or service transactions. To discontinue receiving our SMS messages, just text "STOP" or email us at info@avenueofjewels.com

 

How We Protect Your Personal Information:

As our website is hosted on Shopify, they are responsible for ensuring data security through their platform. For more details, please refer to Shopify’s Privacy Policy. We take additional precautions to protect your data, including SSL encryption. 

We utilize technological, administrative, and procedural safeguards to secure your personal information. However, no electronic data transfer or storage of information can be guaranteed to be completely safe. Please keep in mind that we cannot guarantee or assure the security of any information you communicate to us. Because the security of information is dependent in part on the security of the computer, device, or network via which you connect with us, as well as the security you employ to secure your user IDs and passwords, please take reasonable precautions to safeguard this information.

 

Children's Privacy:

We are dedicated to preserving the privacy of minors. The Services are not intended for minors, and we do not intentionally collect any personal information from them. For GDPR, we do not aim to provide information society services directly to children. If a child under the age of 16 has supplied us with personal information online, we request that a parent or guardian contact us so that we can make reasonable efforts to erase the child's personal information. We do not knowingly sell or distribute anyone's personal information under the age of 16.

 

Links to third-party websites and services:

We do not sell or rent your personal data to third parties. However, Shopify may share your information with third-party service providers as required to operate the platform.

Our website and online services include connections to third-party websites (such as social networks and associated plugins) run by individuals or businesses unconnected to us. Please be aware that we are not liable for the privacy policies of such third-party websites. We provide links to these websites for your convenience only, and you use them at your own risk. We urge that you read the privacy policies and terms of service placed on third-party websites before using them.

Our Website and Online Services may also allow you to engage with social networking plugins, allowing us and/or the social media site to collect data from or about you. In rare situations, we may be able to determine if you clicked on a social plugin, such as a Twitter Follow button, or received other information from social network sites. Similarly, if you have previously submitted personal information to a third party that runs a plug-in on our Website or another of our Online Services, that third party may identify you on our Website or other online Services. Your usage of social network plugins is subject to each social media site's privacy rules, so please read them carefully to understand their practices. As with linked sites, we have no control over and are not liable for the information collected, kept, or used by social network plugins. 

 

Retention of Personal Information:

We maintain personal information for as long as it is reasonably required or relevant to the purpose mentioned in this Policy. We also preserve personal information as needed by law. What this means in practice will vary depending on the type of information, and when we consider our approach, we consider ongoing business or legal needs for the information, such as tax, health and safety, fraud prevention, and the need for us to keep an accurate record of your dealings with us in the event of any complaints or challenges, as well as potential or actual disputes, litigation, or investigations. 

 

Your State-Specific Privacy Rights:

Residents of California, Colorado, Connecticut, Virginia, and Utah have the following rights, subject to specific limitations or derogations: 

Right to Know: You have the right to know what personal information we have collected about you, including the categories of personal information, the sources from which the personal information was collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclosed personal information, and the specific pieces of personal information we have collected about you.

Right to Portability: You have the right to access your information in a portable form.

Right to Delete: You have the right to delete any personal information that we have obtained from you. Take note of that We may be unable to completely meet your request for a variety of reasons, including the requirement to complete a transaction for you, identify and defend against fraudulent and illegal behavior, exercise our rights, conduct internal business, or comply with a legal obligation.

Right to Correct: You have the right to correct any erroneous personal information that we may hold about you, subject to sufficient verification.

You Have The Right to opt out of The "Sale" or "Sharing" of your personal information, as defined under state privacy legislation. This means that if you opt-out, we will not sell or disclose your personal information with third parties for their purposes, including cross-context behavioral advertising unless you subsequently ask us to do so. 

You have the right to opt out of targeted advertising. Opting out does not mean you will no longer get adverts; it just means that those ads will not be targeted based on your personal information.

Right to Appeal: If we decline your request and you want to appeal, please send an email to info@avenueofjewels.com. Please include "Privacy Rights Request Appeal" in the subject line of your email.

Use and Disclosure of Sensitive Personal Information: To the extent that we collect information that is defined as "sensitive personal information" under applicable privacy law, we limit our use or disclosure of sensitive personal information to permitted business purposes. 

Please keep in mind that, where authorized by law, we may refuse a request if we are unable to validate your identity (or an agent's permission to make the request) and confirm that the personal information we have on file is about you.

How to submit a request:

If you have a request, please email us at info@avenueofjewels.com, call us at +1(585)-431-5654, or use this link to submit it. We may need further information about you or your contacts with Avenue of Jewels to identify or validate your identity or for security reasons before responding to your request. To exercise your right to opt out of the selling or sharing of personal information (including to opt out of targeted advertising), please click on the Do Not Sell or Share My Personal Information link in the footer of our website or email us at info@avenueofjewels.com.

Agent Requests:

You can designate someone to make a privacy rights request on your behalf (an authorized agent). Authorized agents must establish that you have authorized them to act on your behalf, or that they have power of attorney under relevant probate law. Blue Nile maintains the right to require direct confirmation from you that the agent is allowed to make such a request, as well as further information to authenticate the agent's identification. An authorized agent may not use a consumer's personal information, or any information acquired from or about the consumer, for any purpose other than to fulfill the consumer's requests, verify the consumer's identity, or prevent fraud.

 

Additional Notice for EEA and UK Residents:

For residents of the European Economic Area and the United Kingdom, Avenue of Jewels is the controller in charge of processing your personal data. 

 

Legal Basis for Processing: 

Certain jurisdictions require us to disclose the "legal basis" on which we acquire and use your personal information. Where relevant, we rely on the following legal basis to collect and use 

your personal information:

Consent: We may collect, use, and share your personal information based on the consent you provide at the time of information collection or disclosure. You can cancel your consent at any time.

Contractual Necessity: We may collect and use some personal information if it is required for the fulfillment of a contract to which you are a party or to take action at your request before entering into such a contract. This may include personal information necessary to serve you with our products and services, as well as transaction information.

Compliance with a Legal Obligation: We are subject to a variety of legal obligations in the jurisdictions in which we operate, and we may use, disclose, and keep your personal information as necessary to comply with a legal obligation arising under applicable legislation to which we are subject.

Legitimate Interests: We may collect and use your personal information to the degree required to carry out our legitimate interests (or those of a third party), as long as such interests do not outweigh your interests or basic rights and freedoms. For example, we may collect and use your personal information based on a legitimate interest in managing our relationship with you, conducting and managing our business, providing you with customer support, conducting market research, developing and improving our Services as well as our products and services, detecting and preventing fraud and other harmful activities, and monitoring and maintaining the security of our data, systems, and networks.

 

Privacy Rights and Requests: 

Depending on the legislation, you may have the following rights about your personal information:

Right to Access: You have the right to seek access to, or copies (and transmission of) the personal information we keep on you, as well as the purposes for which we use it.

Right to Rectify: You have the right to rectify any erroneous personal information that we have obtained and retained about you, subject to proper verification. 

Right To Erase: After establishing your identification, we will review any deletion request and reply within one calendar month, notifying you if extra time is required.

Right to Object: You have the right to object to the processing of your personal information under specific situations.

Right to Restrict: You have the right to limit the use of your personal information.

Right to Data Portability: You have the right to receive the information we have acquired from you. Under some circumstances, you may request that we send your personal information to another organization or directly to you.

Right to make a Complaint: You have the option to make a complaint with the supervisory authority in your jurisdiction. We urge that you should try to address any concerns with us before contacting your local supervisory authority or regulatory organization. You may exercise your rights by emailing us at info@avenueofjewels.com.

You may seek or assert any of the rights listed above at any time by sending an email to info@avenueofjewels.com. If you feel your privacy rights have been violated, please inform us or the applicable supervisory body.

You may also have the right not to be subjected to a decision based entirely on automated processing, including profiling, that has legal consequences for you or otherwise significantly affects you.

 

Additional Information Regarding Transfers of Personal Information:

Internal transfers: Transfers within the Avenue of Jewels Companies will be governed by an internal processing agreement entered into by members of the Avenue of Jewels Companies (an intra-group data processing agreement), which contractually obligates each member to ensure that personal information is protected adequately and consistently wherever it is transferred. 

External transfers: When we move your personal information beyond the EU/EEA (for example, to third-party service providers), we normally seek contractual guarantees from them to secure your personal information. When Avenue of Jewels engages in such transfers of personal information, it relies on i) Adequacy Decisions adopted by the European Commission based on Article 45 of Regulation (EU) 2016/679 (GDPR) (for example, when we access from Israel) or ii) European Commission-issued Standard Contractual Clauses. Avenue of Jewels also constantly examines the conditions surrounding such transfers to ensure that they provide, in practice, a degree of protection that is fundamentally similar to that provided by the GDPR.

 

Changes to this Policy:

We will post any changes to our Privacy Policy on this page. Please check back periodically for any updates or changes to our Privacy Policy. If you do not accept or consent to these modifications or changes, please do not continue to use our Services. If we make a major change to this Privacy Policy, we will notify you as required by law (by email or other methods).

In addition to this Privacy Policy, certain campaigns or promotions may be subject to additional privacy conditions or policies. We recommend you to read these extra conditions or rules before engaging in any such campaigns or promotions. You will be obligated to comply with them if you participate.

 

Branded Credit Card Privacy Policy:

This Policy does not cover the collection or use of information given in conjunction with our branded credit cards. We tell our charge account holders about our privacy policies yearly, or as required by legislation. If you have one of Avenue of Jewels' branded credit cards, you will get a separate privacy policy that details how we gather, utilize, and safeguard information about you and your account. 

 

Notice of Financial Incentives:

We may provide cash incentives for promoting our products and services. This may include:

Discounts and special offers are available when you join our email list, suggest a friend, enter a marketing contest or sweepstakes, or create an account.

Points systems allow you to earn points for certain purchases, which may then be used for discounts, vouchers, or other perks. 

If you demand to delete your personal information, we will be unable to provide you with access to these programs. We have valued the personal information collected and used as equal to the value of the discount code or financial incentive offered, and the calculation of the value is based on a reasonable and good-faith estimate often involving the consideration of (i) the categories of personal information collected (e.g., email address and/or phone number, as applicable), (ii) the value of the discount offered, and (iii) the value of the total purchase (excluding taxes and fees). The disclosure of the value described herein is not intended to waive, nor should it be interpreted as a waiver of, our proprietary or business confidential information, including trade secrets, and makes no representations regarding generally accepted accounting principles or financial accounting standards. We reserve the right to change our future financial incentives and aims.

Please be aware that we may give additional terms that relate to a certain financial incentive. If relevant, such terms will be offered to you when you join up.

 

Contact Us:

If you have any questions or concerns about this Policy or the practices described herein, you may contact us at info@avenueofjewels.com or by mail 2W 46th street, Suite 902, New York, NY 10036, or by phone at +1 (585) 431-5654.